Some years ago I was invited by Another collective to join them in a creative pitch for Somersby.
The challenge was to create some surrealistic brand equipment.
Following all the brand and operational requests, our main concern was to merge functional solutions with surrealistic concepts, music with light, drinks with friends...
The final result was a equipment line of seats, balcony, backbar and a welcome door.
We didn't won the pitch, but it was a very creative process and fun project.
Art and creative direction